Advertisements
try to persuade people to buy a product
or service.
There are many ways to
advertise products and
services, television, on the Internet,
in newspapers and magazines
and in the street. Some
companies use very aggressive
advertising which encourages people to consume without thinking
carefully. Examples of aggressive advertising
are:
•Advertisements
with big colourful letters and images.
•When the
advertisement threatens the consumer if they
don’t buy the product or service.
•Pop-up
advertisements on the Internet, which appear suddenly
even if you don’t want to see them.
•Ads that
show a product or service that’s different
from the real.
Sometimes people consume more
products and services than they really need. If we control our use of products and
services we will save energy and limited resources.
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